VAAI Journal

All 192 Upper Street 50 best boutiques in Britain alex bollen AW campaign British Brand british indian fashion designer Buy women Built BWB BWB events caring for cashmere caring for clothes caring for silk caring for wool caring for your clothes cashmere care Ciinderella Balthazar Collaboration Daisy Aitkens emerging designer fashion Fashion collaboration fashion show fusion hannah rochell Independent store Indo western inspirational talks Jasmin Shah lifestyle London Fashion Week 2018 luxury luxury fashion luxury lifestyle motherdom N1 1RQ Natwest Invitation natwest marketplace sustainable clothing telegraph style The 192 Collective The 192 Collective Upper Street Upcoming actress Upper Street Vaai London VAAI muse wool care
Seasonless Style: Breaking the Fast-Fashion Cycle

Seasonless Style: Breaking the Fast-Fashion Cycle

January 2025

Seasonless style is a movement towards timeless, versatile, and sustainable fashion. At VAAI, we create garments designed to be worn year-round, transcending fleeting trends and minimising waste. With a focus on classic cuts, eco-friendly fabrics, and purposeful design, our collections empower individuals to build enduring wardrobes. Our motto, "inspired by the women that wear us," reflects our commitment to creating for need rather than mass production, ensuring perfect fits through free in-store fittings for long-term wear. Discover the elegance and sustainability of seasonless fashion with VAAI.

VAAI & The 192 Collective Feature in The Telegraph 50 Best Boutiques in Britain

VAAI & The 192 Collective Feature in The Telegraph 50 Best Boutiques in Britain

April 2024

Discover VAAI and The 192 Collective, recognised in The Telegraph's "50 Best Boutiques in Britain 2024" for their commitment to poeple and planet friendly womenswear and support of independent British brands. Spearheaded by Hetal Patel, VAAI embodies craftsmanship and sustainability, while The 192 Collective provides a vital platform on Upper Street, Islington, fostering creativity and community among emerging designers. Together, they redefine boutique excellence, blending luxury with social responsibility in London’s vibrant independent designer scene.