VAAI Journal
Seasonless Style: Breaking the Fast-Fashion Cycle
January 2025
Seasonless style is a movement towards timeless, versatile, and sustainable fashion. At VAAI, we create garments designed to be worn year-round, transcending fleeting trends and minimising waste. With a focus on classic cuts, eco-friendly fabrics, and purposeful design, our collections empower individuals to build enduring wardrobes. Our motto, "inspired by the women that wear us," reflects our commitment to creating for need rather than mass production, ensuring perfect fits through free in-store fittings for long-term wear. Discover the elegance and sustainability of seasonless fashion with VAAI.
VAAI & The 192 Collective Feature in The Telegraph 50 Best Boutiques in Britain
April 2024
Discover VAAI and The 192 Collective, recognised in The Telegraph's "50 Best Boutiques in Britain 2024" for their commitment to poeple and planet friendly womenswear and support of independent British brands. Spearheaded by Hetal Patel, VAAI embodies craftsmanship and sustainability, while The 192 Collective provides a vital platform on Upper Street, Islington, fostering creativity and community among emerging designers. Together, they redefine boutique excellence, blending luxury with social responsibility in London’s vibrant independent designer scene.