Elevated womenswear, Designed around you

Distinctive everyday pieces for work, weekends and everything between.

VAAI is an independent London womenswear label creating small-batch collections defined by soft tailoring and distinctive detail. Designed for modern wardrobes and effortless dressing across seasons, the collection brings together tailoring, shirts, knitwear, dresses and outerwear. Designed in London and predominantly made in the UK, each piece combines considered construction with carefully chosen natural and responsibly sourced fabrics.

Between The Seasons

Geometric Print Cotton Shirt - The Damsel

£175.00 GBP

Kimono Cape Coat - The Ruby

£595.00 GBP

Relaxed Straight Leg Linen Ruffle Trouser in Khaki - The Isla

£245.00 GBP

Boho Folk Stripe Top - The Paola

£195.00 GBP

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A Considered Approach to Fit

Finding beautifully fitting trousers isn’t always easy. Our collection is designed with real women’s shapes and proportions in mind. Visit our Islington boutique for a complimentary trouser fitting, with expert advice on shape, size and length, as well as alterations and made-to-order options.