VAAI Journal

All 192 Upper Street 50 best boutiques in Britain AW campaign British Brand british indian fashion designer Buy women Built BWB BWB events caring for cashmere caring for clothes caring for silk caring for wool caring for your clothes cashmere care Ciinderella Balthazar Collaboration Daisy Aitkens emerging designer fashion Fashion collaboration fashion show fusion hannah rochell Independent store Indo western inspirational talks Jasmin Shah lifestyle London Fashion Week 2018 luxury luxury fashion luxury lifestyle N1 1RQ Natwest Invitation natwest marketplace sustainable clothing telegraph style The 192 Collective The 192 Collective Upper Street Upcoming actress Upper Street Vaai London VAAI muse wool care
VAAI & The 192 Collective Feature in The Telegraph 50 Best Boutiques in Britain

VAAI & The 192 Collective Feature in The Telegraph 50 Best Boutiques in Britain

April 2024

Discover VAAI and The 192 Collective, recognised in The Telegraph's "50 Best Boutiques in Britain 2024" for their commitment to poeple and planet friendly womenswear and support of independent British brands. Spearheaded by Hetal Patel, VAAI embodies craftsmanship and sustainability, while The 192 Collective provides a vital platform on Upper Street, Islington, fostering creativity and community among emerging designers. Together, they redefine boutique excellence, blending luxury with social responsibility in London’s vibrant independent designer scene.

Power of Collaboration - VAAI x Jasmin Shah

Power of Collaboration - VAAI x Jasmin Shah

March 2024

Renowned nomadic photographer Jasmin Shah and VAAI's visionary Creative Director Hetal have collaborated to create a stunning fusion of fashion and photography. Their SS24 collection blends Shah’s evocative images with Hetal’s sophisticated designs, celebrating British Indian heritage through silk embroidered fabrics and English garden prints. This unique collaboration redefines fashion as a medium for storytelling and cultural expression, showcasing the power of interdisciplinary creativity.