VAAI Journal

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Seasonless Style: Breaking the Fast-Fashion Cycle

Seasonless Style: Breaking the Fast-Fashion Cycle

January 2025

Seasonless style is a movement towards timeless, versatile, and sustainable fashion. At VAAI, we create garments designed to be worn year-round, transcending fleeting trends and minimising waste. With a focus on classic cuts, eco-friendly fabrics, and purposeful design, our collections empower individuals to build enduring wardrobes. Our motto, "inspired by the women that wear us," reflects our commitment to creating for need rather than mass production, ensuring perfect fits through free in-store fittings for long-term wear. Discover the elegance and sustainability of seasonless fashion with VAAI.

From Debut Filmmaker to Creative Advocate: Daisy Aitkens on Her Journey and Motherhood

From Debut Filmmaker to Creative Advocate: Daisy Aitkens on Her Journey and Motherhood

November 24

Daisy Aitkens made her mark in the film industry with her debut feature, You, Me and Him, starring David Tennant. Now available on Prime, Sky, and Virgin, her journey continues as she writes for popular British sitcoms like My Family and Shelfstackers. In our interview, she shares what fuels her creativity and discusses how her challenging start to motherhood inspired her role as an ambassador for Baby Lifeline.