VAAI Journal

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Seasonless Style: Breaking the Fast-Fashion Cycle

Seasonless Style: Breaking the Fast-Fashion Cycle

January 2025

Seasonless style is a movement towards timeless, versatile, and sustainable fashion. At VAAI, we create garments designed to be worn year-round, transcending fleeting trends and minimising waste. With a focus on classic cuts, eco-friendly fabrics, and purposeful design, our collections empower individuals to build enduring wardrobes. Our motto, "inspired by the women that wear us," reflects our commitment to creating for need rather than mass production, ensuring perfect fits through free in-store fittings for long-term wear. Discover the elegance and sustainability of seasonless fashion with VAAI.

Power of Collaboration - VAAI x Jasmin Shah

Power of Collaboration - VAAI x Jasmin Shah

March 2024

Renowned nomadic photographer Jasmin Shah and VAAI's visionary Creative Director Hetal have collaborated to create a stunning fusion of fashion and photography. Their SS24 collection blends Shah’s evocative images with Hetal’s sophisticated designs, celebrating British Indian heritage through silk embroidered fabrics and English garden prints. This unique collaboration redefines fashion as a medium for storytelling and cultural expression, showcasing the power of interdisciplinary creativity.