VAAI Journal

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Power of Collaboration - VAAI x Jasmin Shah

Power of Collaboration - VAAI x Jasmin Shah

March 2024

Renowned nomadic photographer Jasmin Shah and VAAI's visionary Creative Director Hetal have collaborated to create a stunning fusion of fashion and photography. Their SS24 collection blends Shah’s evocative images with Hetal’s sophisticated designs, celebrating British Indian heritage through silk embroidered fabrics and English garden prints. This unique collaboration redefines fashion as a medium for storytelling and cultural expression, showcasing the power of interdisciplinary creativity.

SPOTTED - Ciinderella rocks Paris Fashion Week in VAAI

SPOTTED - Ciinderella rocks Paris Fashion Week in VAAI

April 2018

Spotted: Singer and songwriter Ciinderella made a stunning appearance at Paris Fashion Week, rocking an outfit from the luxury brand VAAI.