Social Responsibility

"There is no beauty in the finest cloth if it makes hunger & unhappiness" - Mahatma Gandhi


At VAAI we believe that the fashion we bring to you should be produced ethically and sustainably. Here's what we are doing to make sure that you can purchase a beautiful VAAI garment with a clear conscience. 



The collections are kept small. This way all pieces are sold with no leftover of garments after the season is over. No wastage. Slow fashion is about consuming and creating fashion consciously. Making beautiful, well-made and lasting clothing (as compared to fast fashion)


Sustainable Fabrics

A third of our collections are produced using ethical and/or natural fabrics. For example our AW18 collection used the "Silk of Peace" also known as Errandi silk, a signature fabric from Assam, India. This silks most meaningful aspect is that its production is non-violent and avoids killing of silkworms. The fibre is extracted from open-mouthed cacoons where silkworms are allowed to grow into moths. Hence no silkworm is killed in the silk production processes.


Supporting Small Production Units and Local People

The designer works closely with two small production units in Delhi, India. Both units are composed of local people & artisans and their families. The producers enjoy good working conditions, with regular breaks, good lighting and facilities. Overtime is paid where necessary.  



Size Chart

Size Chart






UK 8 10 12 14 16
EU 36 38 40 42 44
US 4 6 8 10 12
Bust cm 82 87 92 97 102
inches 32 34 36 38 40
Waist cm 61 66 71 76 81
inches 24 26 28 30 32
Hip cm 89 94 99 104 109
inches 35 37 39 41 43

 Please contact us should your measurements lie outside the above sizing


BUST – Measure around the fullest part of your bust keeping the tape measure straight and flat

WAIST – Measure around the narrowest part of your waist

HIP – Measure around the widest part of your bottom