VAAI Journal

From Debut Filmmaker to Creative Advocate: Daisy Aitkens on Her Journey and Motherhood

November 24

Daisy Aitkens made her mark in the film industry with her debut feature, You, Me and Him, starring David Tennant. Now available on Prime, Sky, and Virgin, her journey continues as she writes for popular British sitcoms like My Family and Shelfstackers. In our interview, she shares what fuels her creativity and discusses how her challenging start to motherhood inspired her role as an ambassador for Baby Lifeline.

Simple Ways to Care For Your Investment Pieces

Caring for your clothing is vital for extending their lifespan and maintaining their appearance. Start by always checking the care labels for specific washing and drying instructions. Use gentle detergents and avoid harsh washing methods, especially for delicate fabrics. Regularly clean and store garments properly to prevent damage and wear. By investing a little time in proper care, you can keep your clothes looking fresh and vibrant for years, ultimately saving money and promoting sustainability.

VAAI Invited to showcase at NatWest Headquarters: A Fusion of Sustainability, Finance and Fashion

June 2024

VAAI proudly showcased its brand at NatWest headquarters during a networking event attended by 150 women, supported by the Buy Women Built platform. Featuring panel discussions on finance and sustainability, this event underscored VAAI's commitment to ethical luxury and its support for female entrepreneurs, enhancing its role in promoting sustainability and empowering women in business.

VAAI & The 192 Collective Feature in The Telegraph 50 Best Boutiques in Britain

April 2024

Discover VAAI and The 192 Collective, recognised in The Telegraph's "50 Best Boutiques in Britain 2024" for their commitment to poeple and planet friendly womenswear and support of independent British brands. Spearheaded by Hetal Patel, VAAI embodies craftsmanship and sustainability, while The 192 Collective provides a vital platform on Upper Street, Islington, fostering creativity and community among emerging designers. Together, they redefine boutique excellence, blending luxury with social responsibility in London’s vibrant independent designer scene.

Power of Collaboration - VAAI x Jasmin Shah

March 2024

Renowned nomadic photographer Jasmin Shah and VAAI's visionary Creative Director Hetal have collaborated to create a stunning fusion of fashion and photography. Their SS24 collection blends Shah’s evocative images with Hetal’s sophisticated designs, celebrating British Indian heritage through silk embroidered fabrics and English garden prints. This unique collaboration redefines fashion as a medium for storytelling and cultural expression, showcasing the power of interdisciplinary creativity.

VAAI Creative Director Cofounds The 192 Collective store to Support Independent British Brands

April 2023

Hetal, Creative Director of VAAI, spearheads The 192 Collective on Upper Street, Islington, supporting independent British brands by offering them a physical space to showcase their products. This initiative aims to foster creativity and collaboration among designers, reflecting Hetal's dedication to nurturing a thriving community for independent fashion in London.

SPOTTED - Ciinderella rocks Paris Fashion Week in VAAI

April 2018

Spotted: Singer and songwriter Ciinderella made a stunning appearance at Paris Fashion Week, rocking an outfit from the luxury brand VAAI.