Hetal: Spearheading the 192 Collective to Support Independent British Brands
Hetal, the visionary Creative Director of VAAI, has always been passionate about promoting independent fashion. Recognising the challenges small brands face in securing brick-and-mortar spaces, she co-founded The 192 Collective on Upper Street, Islington. This innovative initiative aims to create a supportive environment for independent British brands, offering them a physical space to showcase their unique products. The 192 Collective serves as a hub for creativity and collaboration, reflecting Hetal's commitment to fostering a community where independent designers and makers can thrive.
A Platform for Creativity and Collaboration
Located in the heart of Islington, The 192 Collective is more than just a retail space; it is a testament to Hetal’s dedication to the independent fashion scene. By providing a platform for small British brands, Hetal ensures that these designers have the opportunity to reach a wider audience and grow their businesses. The collective embodies the spirit of collaboration and mutual support, allowing each brand to benefit from shared resources and a vibrant community. Hetal's leadership in co-founding The 192 Collective highlights her commitment to nurturing the next generation of designers and revolutionising the way independent brands are presented to the world.
Visit Us at The 192 Collective, Upper Street, Islington N1 1RQ
