VAAI is the creation of London-based designer: Hetal. She originally trained at King's College London with a PhD in the medical field giving her an analytical eye and meticulous attention to detail. Hetal has always been strongly attracted to explore her creative sense and fervent zeal for art and design in fashion, hence the birth of VAAI. She has more recently studies at the world renowned Central St Martin in bridal couture and embroidery.

Hetal combines her love for aesthetics, strong sense of design to create breathtaking luxury apparel that her clients will be confident to wear whatever their occasion. Her inspirations are drawn from her experiences, environment, science and travels. Each garment is personally designed, undergoing a process that includes research, technical drawings, sourcing of fabrics, crafting of intricate embroidery samples that she undertakes at her studio in Battersea, London. Her final masterpieces are created at either of her two ateliers in the UK or New Delhi, India.

Her launch collection was presented at India Fashion Week London 2017 and was a  phenomenal success.

Size Chart

Size Chart






UK 8 10 12 14 16
EU 36 38 40 42 44
US 4 6 8 10 12
Bust cm 82 87 92 97 102
inches 32 34 36 38 40
Waist cm 61 66 71 76 81
inches 24 26 28 30 32
Hip cm 89 94 99 104 109
inches 35 37 39 41 43

 Please contact us should your measurements lie outside the above sizing


BUST – Measure around the fullest part of your bust keeping the tape measure straight and flat

WAIST – Measure around the narrowest part of your waist

HIP – Measure around the widest part of your bottom